I do agree that price is an important aspect of marketing in this economy. It is vital to recognize that price is not the only, or even the most important consideration for many homeowners when choosing a roofing contractor. Before you say “Not in MY market” let me share an interesting experience with you.
Are you marketing in a storm area? If so, you are not alone. In reading blog posts I have noticed that roofers and roofing contractors are converging on neighborhoods in droves and many homeowners are not exactly welcoming them with open arms. If you are a local roofing contractor how can you stand out from(…)
I’m not talking about knowing that you are a roofing contractor, or even what type of roofing you specialize in. I’m talking about knowing what makes you different and better than your competition. More importantly why should a customer use you instead of the competition? For example: If you are a small roofing company do(…)