There it is, you are so proud. The shiny new postcard is ready to be sent. How could anyone resist the beautiful pictures and bullet points? You can hardly wait for the flood of calls this will surely generate. This was a mistake I made and thousands of dollars later I still had no calls(…)
In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is. In Part 2 we looked at important questions you should ask based on that information. Now the question is: How can you use this information to grow your market share? What(…)
Now that you know who is doing business in your market, how can you put this information to work for you? Make a list of your competitors (only the ones who are busy) and honestly ask yourself the following questions: 1 – What would be the number one reason potential customers may choose this company(…)
Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on. Do you know where your business stands in relation to your competition? This is an important part of your marketing strategy. You need(…)
How would you answer the question “Who are your target customers?” The common answer to that question is “everyone”. However, it would be very expensive and time consuming to try to advertise your roofing services to everyone. Even though it may seem that “everyone” needs a new roof, not everyone needs one right now, and(…)
Marketing goals? I want to make money! Ulimately that is the goal, however there are a number of questions you should ask before laying down your hard earned money on an advertising campaign that does not really accomplish what you hope it will.
What really motivates someone to buy a new roof? I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car. It is a necessary but unexpected expense. However for others it can be a very(…)