Finally, Some Good News For Roofing Contractors

It may have been a long time since you heard some good news regarding the outlook for the Roofing Industry.  That is why we were so excited to share this article from Adology with you.  It seems that there is some silver lining to the depressed real estate market for Roofing Contractors and other construction [...]

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Is E-mail Marketing Still Effective?

With so much attention being given to Social Media as the preferred marketing method for small businesses, and an increasing number of roofing contractors, you may be wondering if E-mail is dead. E-mail marketing can take a number of different forms from a Monthly Newsletter, to a well crafted Auto-responder series, to just a quick [...]

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Developing A Successful Marketing Strategy

Have you developed a marketing strategy for your roofing business? Many roofing contractors look at marketing as an event instead of looking at it as an important part of their overall business strategy. What I mean is that many will let business fall off, then spend a bunch of money on marketing until business picks [...]

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Roofing Contractor Social Media Strategy – 3 Tips

Social Media – what works, what doesn’t, why does it work for some Roofing Contractors and not for others?  Unfortunately, there is a lot more to an effective online marketing campaign than just setting up your profiles and hoping that they bring in the customers.  Here are three essential tips from Social Media Examiner to [...]

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Is Your Social Media Use Going To Increase in 2012?

Roofing contractors around the nation are seeing the increased benefits from social media marketing. This is a trend that is universal across all businesses. Here is an interesting study showing that most businesses are planning on increasing the use of social media in their marketing in 2012. With increasing numbers of marketers using social media, [...]

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Are You Using Goals To Grow Your Roofing Business?

As the busy roofing season begins to come to a close now is the best time of the year to begin planning your strategy for next year. Most successful business owners begin this process by setting goals for the next year. Have you used goal setting in your roofing business? How can you ensure that [...]

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How Often Should You Post to Facebook?

As a roofing contractor that is trying to build an audience on Facebook you face a unique challenge. If you primarily share roofing related information your followers can get tired of your posts if you post too often, or if your content is not relevant to them. How can you determine how often you should [...]

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