Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on. Do you know where your business stands in relation to your competition? This is an important part of your marketing strategy. You need(…)
Your Target Market
Roofing Contractors Marketing – Identify your Target Market
How would you answer the question “Who are your target customers?” The common answer to that question is “everyone”. However, it would be very expensive and time consuming to try to advertise your roofing services to everyone. Even though it may seem that “everyone” needs a new roof, not everyone needs one right now, and(…)
Marketing goals? I want to make money! Ulimately that is the goal, however there are a number of questions you should ask before laying down your hard earned money on an advertising campaign that does not really accomplish what you hope it will.
What really motivates someone to buy a new roof? I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car. It is a necessary but unexpected expense. However for others it can be a very(…)
I do agree that price is an important aspect of marketing in this economy. It is vital to recognize that price is not the only, or even the most important consideration for many homeowners when choosing a roofing contractor. Before you say “Not in MY market” let me share an interesting experience with you.
Are you marketing in a storm area? If so, you are not alone. In reading blog posts I have noticed that roofers and roofing contractors are converging on neighborhoods in droves and many homeowners are not exactly welcoming them with open arms. If you are a local roofing contractor how can you stand out from(…)
I’m not talking about knowing that you are a roofing contractor, or even what type of roofing you specialize in. I’m talking about knowing what makes you different and better than your competition. More importantly why should a customer use you instead of the competition? For example: If you are a small roofing company do(…)