Your Target Market

What I Learned About Marketing From A Ski Expo

This past weekend my wife and I and some friends went to a local ski expo. When we arrived and saw the place we thought we would be in and out in an hour. Four hours later we were leaving with smiles on our faces. What made it a great experience and how can roofing [...]

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What is the Difference Between Selling and Marketing?

A common mistake many small business owners, including roofing contractors, make is confusing marketing with selling. “I don’t need to do much marketing, I am an excellent salesman.” Is that true? What are the differences? Let’s use the old saying “you could sell ice to an Eskimo” to answer that. Selling is obvious. Many roofing [...]

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Simple Rules for Roofing Contractor Marketing

“The most valuable of all talents is that of never using two words when one will do” – Thomas Jefferson I like that quote. This is an important principle to keep in mind when developing marketing messages for your roofing services. Roofing contractor marketing does not need to be complicated or lengthy. “Great, I will [...]

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How Much Should You Spend on Marketing?

There is a lot of talk that we are coming out of the recession. Unfortunately, I still see a lot of roofing contractors struggling with a lack of business. Some have reacted to the downturn by cutting all “unnecessary expenses” (marketing) and some have increased their spending on advertising in hopes of getting more work. [...]

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Are Your Roofing Crews Hurting Your Marketing?

I was reading a blog that a gentleman wrote about how he is really bothered by the roofing crew working in his neighborhood. He described loud music that was blaring out of opened truck doors disturbing him and other neighbors. “So What? My crews listen to music while working, this is common and he should [...]

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The Importance of Testing Your Roofing Marketing

There it is, you are so proud. The shiny new postcard is ready to be sent. How could anyone resist the beautiful pictures and bullet points? You can hardly wait for the flood of calls this will surely generate. This was a mistake I made and thousands of dollars later I still had no calls [...]

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Roofing Contractors – Your Competitors Are Busy! Part 3

In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is. In Part 2 we looked at important questions you should ask based on that information. Now the question is: How can you use this information to grow your market share? What [...]

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