Roofer's Marketing » Blog » Marketing You • Your Target Market

Your Target Market

Are Low Prices Helping or Hurting Your Roofing Biz?

I came across this article and felt that I needed to share it with you. Whenever I go out and meet with Roofing Contractors I hear the same thing over and over again, ‘I just got beat by another Roofing Company by a few thousand dollars, and my bid was low!’ Has this been happening [...]

{ 0 comments }

Niche Marketing for Roofing Contractors

Do you have a neighborhood that you would like to dominate? Maybe it is that 25 year old upscale housing tract that is 75% shake roofs and you want to be the one who gets to re-roof them. How can you use niche marketing to help you dominate your target market or neighborhood? If this [...]

{ 0 comments }

Finally, Some Good News For Roofing Contractors

It may have been a long time since you heard some good news regarding the outlook for the Roofing Industry. That is why we were so excited to share this article from Adology with you. It seems that there is some silver lining to the depressed real estate market for Roofing Contractors and other construction [...]

{ 2 comments }

Contractor Marketing and My Broken Garage Door

What does my garage door and your marketing have in common? Actually a lot. Here’s why. A couple of weeks ago my wife called my saying that she was locked in the house because the garage door would not open. Sure enough the coil tension spring had broken and we could not even open it [...]

{ 2 comments }

How to Market to Real Estate Agents – 5 Tips

First, I would like to thank Jessica for requesting this topic! Real estate agents can be a great source of repeat referral business for the roofing contractor. How can you tap into this market without wasting time and money? Before getting into specifics of how to market to agents I would like to give you [...]

{ 8 comments }

Overcome Customer Concerns With Your Marketing

I travel a lot for work and occasionally I eat alone. The other night while eating by myself I wondered how the family at the next table would react if I asked to sit down with them and join in their meal. After chuckling to myself as I considered the consequences it dawned on me [...]

{ 1 comment }

What Are Your Customers Really Buying?

Does this quote apply to the roofing business? If so, how? You don’t buy coal, you buy heat; You don’t buy circus tickets, you buy thrills; You don’t buy a paper, you buy news; You don’t buy glasses, you buy vision. – ANONYMOUS You don’t buy a roof, you buy _______ . If you ask [...]

{ 4 comments }

← Previous Entries