Your Target Market

Roofing Contractors Marketing – Identify your Target Market

Niche Marketing for Roofing Contractors

Niche Marketing for Roofing Contractors

Do you have a neighborhood that you would like to dominate? Maybe it is that 25 year old upscale housing tract that is 75% shake roofs and you want to be the one who gets to re-roof them. How can you use niche marketing to help you dominate your target market or neighborhood? If this(…)

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Are Low Prices Helping or Hurting Your Roofing Biz?

Are Low Prices Helping or Hurting Your Roofing Biz?

I came across this article and felt that I needed to share it with you. Whenever I go out and meet with Roofing Contractors I hear the same thing over and over again, ‘I just got beat by another Roofing Company by a few thousand dollars, and my bid was low!’ Has this been happening(…)

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Contractor Marketing and My Broken Garage Door

Contractor Marketing and My Broken Garage Door

What does my garage door and your marketing have in common? Actually a lot. Here’s why. A couple of weeks ago my wife called my saying that she was locked in the house because the garage door would not open. Sure enough the coil tension spring had broken and we could not even open it(…)

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How to Market to Real Estate Agents – 5 Tips

How to Market to Real Estate Agents – 5 Tips

First, I would like to thank Jessica for requesting this topic! Real estate agents can be a great source of repeat referral business for the roofing contractor.  How can you tap into this market without wasting time and money? Before getting into specifics of how to market to agents I would like to give you(…)

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Overcome Customer Concerns With Your Marketing

Overcome Customer Concerns With Your Marketing

I travel a lot for work and occasionally I eat alone.  The other night while eating by myself I wondered how the family at the next table would react if I asked to sit down with them and join in their meal.  After chuckling to myself as I considered the consequences it dawned on me(…)

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What Are Your Customers Really Buying?

What Are Your Customers Really Buying?

Does this quote apply to the roofing business?  If so, how? You don’t buy coal, you buy heat; You don’t buy circus tickets, you buy thrills; You don’t buy a paper, you buy news; You don’t buy glasses, you buy vision. – ANONYMOUS You don’t buy a roof, you buy _______ . If you ask(…)

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What I Learned About Marketing From A Ski Expo

What I Learned About Marketing From A Ski Expo

This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing(…)

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