What does a well rounded marketing campaign for a roofing contractor include? Beyond your web site or yellow page ad, your marketing includes every aspect of your business that your potential customer comes in contact with. In a previous post we looked at how the way your crews act on a job site can affect [...]
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“The most valuable of all talents is that of never using two words when one will do” – Thomas Jefferson I like that quote. This is an important principle to keep in mind when developing marketing messages for your roofing services. Roofing contractor marketing does not need to be complicated or lengthy. “Great, I will [...]
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Time, we all have so little. If you are a busy Roofing Contractor who wants to expand your Marketing but you don’t have the time or expertise what can you do? Here are a few suggestions to help you get high quality marketing without breaking the bank. 1 – Contact your local Community College or [...]
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There it is, you are so proud. The shiny new postcard is ready to be sent. How could anyone resist the beautiful pictures and bullet points? You can hardly wait for the flood of calls this will surely generate. This was a mistake I made and thousands of dollars later I still had no calls [...]
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How would you answer the question “Who are your target customers?” The common answer to that question is “everyone”. However, it would be very expensive and time consuming to try to advertise your roofing services to everyone. Even though it may seem that “everyone” needs a new roof, not everyone needs one right now, and [...]
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Marketing goals? I want to make money! Ulimately that is the goal, however there are a number of questions you should ask before laying down your hard earned money on an advertising campaign that does not really accomplish what you hope it will.
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