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Are Blogs Good for Roofing Contractor Marketing?

Are Blogs Good for Roofing Contractor Marketing?

Should roofing contractors include a blog in their marketing program?  The short answer is absolutely!  Why?  Here are 4 reasons why every roofer should have a blog. 1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know(…)

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Niche Marketing for Roofing Contractors

Niche Marketing for Roofing Contractors

Do you have a neighborhood that you would like to dominate? Maybe it is that 25 year old upscale housing tract that is 75% shake roofs and you want to be the one who gets to re-roof them. How can you use niche marketing to help you dominate your target market or neighborhood? If this(…)

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SEO Resources For Your Roofing Website

SEO Resources For Your Roofing Website

One of the first questions you probably asked after your new roofing website went online was “How come it doesn’t show up in Google?” The answer was probably not encouraging. It takes a lot of time and work to have your website rank well in search engines, and if you hire someone to do it(…)

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Contractor Marketing and My Broken Garage Door

Contractor Marketing and My Broken Garage Door

What does my garage door and your marketing have in common? Actually a lot. Here’s why. A couple of weeks ago my wife called my saying that she was locked in the house because the garage door would not open. Sure enough the coil tension spring had broken and we could not even open it(…)

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5 Questions to Ask Before You Pay For Advertising

5 Questions to Ask Before You Pay For Advertising

When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects.  Shouldn’t the same be true of those who sell marketing to your roofing company? All too often we just take the salesperson’s word that their marketing program will be the best money(…)

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Overcome Customer Concerns With Your Marketing

Overcome Customer Concerns With Your Marketing

I travel a lot for work and occasionally I eat alone.  The other night while eating by myself I wondered how the family at the next table would react if I asked to sit down with them and join in their meal.  After chuckling to myself as I considered the consequences it dawned on me(…)

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How Much Does a New Customer Cost? You Need to Know.

How Much Does a New Customer Cost? You Need to Know.

In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the(…)

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