All Marketing Articles

Marketing Advice for Roofing Contractors and Roofers

How Much Does a New Customer Cost? You Need to Know.

How Much Does a New Customer Cost? You Need to Know.

In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the(…)

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Marketing is More Than Advertising, 5 Tips for Roofers

Marketing is More Than Advertising, 5 Tips for Roofers

What does a well rounded marketing campaign for a roofing contractor include?  Beyond your web site or yellow page ad, your marketing includes every aspect of your business that your potential customer comes in contact with. In a previous post we looked at how the way your crews act on a job site can affect(…)

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What is the Difference Between Selling and Marketing?

A common mistake many small business owners, including roofing contractors, make is confusing marketing with selling.  “I don’t need to do much marketing, I am an excellent salesman.”  Is that true?  What are the differences? Let’s use the old saying “you could sell ice to an Eskimo” to answer that.  Selling is obvious.  Many roofing(…)

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Simple Rules for Roofing Contractor Marketing

Simple Rules for Roofing Contractor Marketing

“The most valuable of all talents is that of never using two words when one will do” – Thomas Jefferson I like that quote.  This is an important principle to keep in mind when developing marketing messages for your roofing services.  Roofing contractor marketing does not need to be complicated or lengthy. “Great, I will(…)

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How Much Should You Spend on Marketing?

How Much Should You Spend on Marketing?

There is a lot of talk that we are coming out of the recession.  Unfortunately, I still see a lot of roofing contractors struggling with a lack of business. Some have reacted to the downturn by cutting all “unnecessary expenses” (marketing) and some have increased their spending on advertising in hopes of getting more work. (…)

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Are Your Roofing Crews Hurting Your Marketing?

Are Your Roofing Crews Hurting Your Marketing?

I was reading a blog that a gentleman wrote about how he is really bothered by the roofing crew working in his neighborhood.  He described loud music that was blaring out of opened truck doors disturbing him and other neighbors. “So What?  My crews listen to music while working, this is common and he should(…)

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I’m a Roofer! I don’t have time for all this Marketing!

I’m a Roofer! I don’t have time for all this Marketing!

Time, we all have so little.  If you are a busy Roofing Contractor who wants to expand your Marketing but you don’t have the time or expertise what can you do?  Here are a few suggestions to help you get high quality marketing without breaking the bank. 1 – Contact your local Community College or(…)

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