All Marketing Articles

Marketing Advice for Roofing Contractors and Roofers

5 Questions to Ask Before You Pay For Advertising

5 Questions to Ask Before You Pay For Advertising

When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects.  Shouldn’t the same be true of those who sell marketing to your roofing company? All too often we just take the salesperson’s word that their marketing program will be the best money(…)

Read More

How to Market to Real Estate Agents – 5 Tips

How to Market to Real Estate Agents – 5 Tips

First, I would like to thank Jessica for requesting this topic! Real estate agents can be a great source of repeat referral business for the roofing contractor.  How can you tap into this market without wasting time and money? Before getting into specifics of how to market to agents I would like to give you(…)

Read More

California Title 24 Part 6 – Part 3

California Title 24 Part 6 – Part 3

Ready to dig into the trade-offs? Here we go. #1 – No Ductwork in the Attic. If this is the case the home is Title 24 Part 6 compliant and they can use any roof they prefer. This strengthens my theory that the primary function of Title 24 Part 6 as it pertains to re-roofing(…)

Read More

California Title 24 Part 6 – Part 2

California Title 24 Part 6 – Part 2

You have just showed your customer the available cool roof products and gone over the costs. “Do I have to use them?” “I wanted a black roof.”  These will be just a few of the comments you may hear customers make followed by “I heard there are other things I can do instead of using(…)

Read More

California Title 24 Part 6 – Part 1

California Title 24 Part 6 – Part 1

If you do not do business in California, congratulations. However, it may not be long before your state adopts similar regulations so don’t gloat in your good fortune for too long. What changed in California and how does it affect Roofing Contractors there? How can roofing contractors incorporate these changes into their marketing and make(…)

Read More

What Are Your Customers Really Buying?

What Are Your Customers Really Buying?

Does this quote apply to the roofing business?  If so, how? You don’t buy coal, you buy heat; You don’t buy circus tickets, you buy thrills; You don’t buy a paper, you buy news; You don’t buy glasses, you buy vision. – ANONYMOUS You don’t buy a roof, you buy _______ . If you ask(…)

Read More

What I Learned About Marketing From A Ski Expo

What I Learned About Marketing From A Ski Expo

This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing(…)

Read More