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Is It OK For Contractor Marketing To Be Provocative?

I heard an ad on the radio the other day that nearly made me choke on my coffee and wreck my car. After I regained control I had to think of how few ads catch my attention like this one did. Then it made me wonder if roofing contractors would ever be willing to use [...]

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Contractor Marketing and My Broken Garage Door

What does my garage door and your marketing have in common? Actually a lot. Here’s why. A couple of weeks ago my wife called my saying that she was locked in the house because the garage door would not open. Sure enough the coil tension spring had broken and we could not even open it [...]

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5 Questions to Ask Before You Pay For Advertising

When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects. Shouldn’t the same be true of those who sell marketing to your roofing company? All too often we just take the salesperson’s word that their marketing program will be the best money [...]

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How to Market to Real Estate Agents – 5 Tips

First, I would like to thank Jessica for requesting this topic! Real estate agents can be a great source of repeat referral business for the roofing contractor. How can you tap into this market without wasting time and money? Before getting into specifics of how to market to agents I would like to give you [...]

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California Title 24 Part 6 – Part 3

Ready to dig into the trade-offs? Here we go. #1 – No Ductwork in the Attic. If this is the case the home is Title 24 Part 6 compliant and they can use any roof they prefer. This strengthens my theory that the primary function of Title 24 Part 6 as it pertains to re-roofing [...]

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California Title 24 Part 6 – Part 2

You have just showed your customer the available cool roof products and gone over the costs. “Do I have to use them?” “I wanted a black roof.” These will be just a few of the comments you may hear customers make followed by “I heard there are other things I can do instead of using [...]

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California Title 24 Part 6 – Part 1

If you do not do business in California, congratulations. However, it may not be long before your state adopts similar regulations so don’t gloat in your good fortune for too long. What changed in California and how does it affect Roofing Contractors there? How can roofing contractors incorporate these changes into their marketing and make [...]

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