All Marketing Articles

Marketing Advice for Roofing Contractors and Roofers

Are Blogs Good for Roofing Contractor Marketing?

Are Blogs Good for Roofing Contractor Marketing?

Should roofing contractors include a blog in their marketing program?  The short answer is absolutely!  Why?  Here are 4 reasons why every roofer should have a blog. 1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know(…)

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Is It OK For Contractor Marketing To Be Provocative?

Is It OK For Contractor Marketing To Be Provocative?

I heard an ad on the radio the other day that nearly made me choke on my coffee and wreck my car.  After I regained control I had to think of how few ads catch my attention like this one did.  Then it made me wonder if roofing contractors would ever be willing to use(…)

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Niche Marketing for Roofing Contractors

Niche Marketing for Roofing Contractors

Do you have a neighborhood that you would like to dominate? Maybe it is that 25 year old upscale housing tract that is 75% shake roofs and you want to be the one who gets to re-roof them. How can you use niche marketing to help you dominate your target market or neighborhood? If this(…)

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5 Ways to Beat Your Competition Without Spending a Dime

5 Ways to Beat Your Competition Without Spending a Dime

What are some of the biggest complaints people have about roofing contractors that you can easily avoid, and at the same time leave your competition in the dust? These may seem simple and obvious but you would be amazed at how many roofing contractors do these exact things! Avoiding these should be part of your(…)

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SEO Resources For Your Roofing Website

SEO Resources For Your Roofing Website

One of the first questions you probably asked after your new roofing website went online was “How come it doesn’t show up in Google?” The answer was probably not encouraging. It takes a lot of time and work to have your website rank well in search engines, and if you hire someone to do it(…)

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Contractor Marketing and My Broken Garage Door

Contractor Marketing and My Broken Garage Door

What does my garage door and your marketing have in common? Actually a lot. Here’s why. A couple of weeks ago my wife called my saying that she was locked in the house because the garage door would not open. Sure enough the coil tension spring had broken and we could not even open it(…)

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