I was reading a blog that a gentleman wrote about how he is really bothered by the roofing crew working in his neighborhood. He described loud music that was blaring out of opened truck doors disturbing him and other neighbors. “So What? My crews listen to music while working, this is common and he should(…)
Marketing Your Roofing Company
Time, we all have so little. If you are a busy Roofing Contractor who wants to expand your Marketing but you don’t have the time or expertise what can you do? Here are a few suggestions to help you get high quality marketing without breaking the bank. 1 – Contact your local Community College or(…)
In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is. In Part 2 we looked at important questions you should ask based on that information. Now the question is: How can you use this information to grow your market share? What(…)
Now that you know who is doing business in your market, how can you put this information to work for you? Make a list of your competitors (only the ones who are busy) and honestly ask yourself the following questions: 1 – What would be the number one reason potential customers may choose this company(…)
Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on. Do you know where your business stands in relation to your competition? This is an important part of your marketing strategy. You need(…)
How would you answer the question “Who are your target customers?” The common answer to that question is “everyone”. However, it would be very expensive and time consuming to try to advertise your roofing services to everyone. Even though it may seem that “everyone” needs a new roof, not everyone needs one right now, and(…)
Marketing goals? I want to make money! Ulimately that is the goal, however there are a number of questions you should ask before laying down your hard earned money on an advertising campaign that does not really accomplish what you hope it will.