Marketing You

Marketing Your Roofing Company

Are Your Roofing Crews Hurting Your Marketing?

Are Your Roofing Crews Hurting Your Marketing?

I was reading a blog that a gentleman wrote about how he is really bothered by the roofing crew working in his neighborhood.  He described loud music that was blaring out of opened truck doors disturbing him and other neighbors. “So What?  My crews listen to music while working, this is common and he should(…)

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I’m a Roofer! I don’t have time for all this Marketing!

I’m a Roofer! I don’t have time for all this Marketing!

Time, we all have so little.  If you are a busy Roofing Contractor who wants to expand your Marketing but you don’t have the time or expertise what can you do?  Here are a few suggestions to help you get high quality marketing without breaking the bank. 1 – Contact your local Community College or(…)

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Roofing Contractors – Your Competitors Are Busy!  Part 3

Roofing Contractors – Your Competitors Are Busy! Part 3

In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is. In Part 2 we looked at important questions you should ask based on that information.  Now the question is:  How can you use this information to grow your market share? What(…)

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Roofing Contractors – Your Competitors Are Busy! Part 2

Roofing Contractors – Your Competitors Are Busy! Part 2

Now that you know who is doing business in your market, how can you put this information to work for you? Make a list of your competitors (only the ones who are busy) and honestly ask yourself the following questions: 1 – What would be the number one reason potential customers may choose this company(…)

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Roofing Contractors – Your Competitors Are Busy!  Part 1

Roofing Contractors – Your Competitors Are Busy! Part 1

Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on. Do you know where your business stands in relation to your competition?   This is an important part of your marketing strategy.  You need(…)

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Who Likes You?  Roofing Contractors Need to Know!

Who Likes You? Roofing Contractors Need to Know!

How would you answer the question “Who are your target customers?” The common answer to that question is “everyone”.  However, it would be very expensive and time consuming to try to advertise your roofing services to everyone. Even though it may seem that “everyone” needs a new roof, not everyone needs one right now, and(…)

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