Marketing You

Marketing Your Roofing Company

What Are Your Customers Really Buying?

What Are Your Customers Really Buying?

Does this quote apply to the roofing business?  If so, how? You don’t buy coal, you buy heat; You don’t buy circus tickets, you buy thrills; You don’t buy a paper, you buy news; You don’t buy glasses, you buy vision. – ANONYMOUS You don’t buy a roof, you buy _______ . If you ask(…)

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What I Learned About Marketing From A Ski Expo

What I Learned About Marketing From A Ski Expo

This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing(…)

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How Much Does a New Customer Cost? You Need to Know.

How Much Does a New Customer Cost? You Need to Know.

In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the(…)

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Marketing is More Than Advertising, 5 Tips for Roofers

Marketing is More Than Advertising, 5 Tips for Roofers

What does a well rounded marketing campaign for a roofing contractor include?  Beyond your web site or yellow page ad, your marketing includes every aspect of your business that your potential customer comes in contact with. In a previous post we looked at how the way your crews act on a job site can affect(…)

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What is the Difference Between Selling and Marketing?

A common mistake many small business owners, including roofing contractors, make is confusing marketing with selling.  “I don’t need to do much marketing, I am an excellent salesman.”  Is that true?  What are the differences? Let’s use the old saying “you could sell ice to an Eskimo” to answer that.  Selling is obvious.  Many roofing(…)

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Simple Rules for Roofing Contractor Marketing

Simple Rules for Roofing Contractor Marketing

“The most valuable of all talents is that of never using two words when one will do” – Thomas Jefferson I like that quote.  This is an important principle to keep in mind when developing marketing messages for your roofing services.  Roofing contractor marketing does not need to be complicated or lengthy. “Great, I will(…)

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How Much Should You Spend on Marketing?

How Much Should You Spend on Marketing?

There is a lot of talk that we are coming out of the recession.  Unfortunately, I still see a lot of roofing contractors struggling with a lack of business. Some have reacted to the downturn by cutting all “unnecessary expenses” (marketing) and some have increased their spending on advertising in hopes of getting more work. (…)

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