Marketing You

Marketing Your Roofing Company

Developing A Successful Marketing Strategy

Developing A Successful Marketing Strategy

Have you developed a marketing strategy for your roofing business? Many roofing contractors look at marketing as an event instead of looking at it as an important part of their overall business strategy. What I mean is that many will let business fall off, then spend a bunch of money on marketing until business picks(…)

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Are You Using Goals To Grow Your Roofing Business?

Are You Using Goals To Grow Your Roofing Business?

As the busy roofing season begins to come to a close now is the best time of the year to begin planning your strategy for next year. Most successful business owners begin this process by setting goals for the next year. Have you used goal setting in your roofing business? How can you ensure that(…)

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Are Low Prices Helping or Hurting Your Roofing Biz?

Are Low Prices Helping or Hurting Your Roofing Biz?

I came across this article and felt that I needed to share it with you. Whenever I go out and meet with Roofing Contractors I hear the same thing over and over again, ‘I just got beat by another Roofing Company by a few thousand dollars, and my bid was low!’ Has this been happening(…)

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Contractor Marketing and My Broken Garage Door

Contractor Marketing and My Broken Garage Door

What does my garage door and your marketing have in common? Actually a lot. Here’s why. A couple of weeks ago my wife called my saying that she was locked in the house because the garage door would not open. Sure enough the coil tension spring had broken and we could not even open it(…)

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5 Questions to Ask Before You Pay For Advertising

5 Questions to Ask Before You Pay For Advertising

When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects.  Shouldn’t the same be true of those who sell marketing to your roofing company? All too often we just take the salesperson’s word that their marketing program will be the best money(…)

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How to Market to Real Estate Agents – 5 Tips

How to Market to Real Estate Agents – 5 Tips

First, I would like to thank Jessica for requesting this topic! Real estate agents can be a great source of repeat referral business for the roofing contractor.  How can you tap into this market without wasting time and money? Before getting into specifics of how to market to agents I would like to give you(…)

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Overcome Customer Concerns With Your Marketing

Overcome Customer Concerns With Your Marketing

I travel a lot for work and occasionally I eat alone.  The other night while eating by myself I wondered how the family at the next table would react if I asked to sit down with them and join in their meal.  After chuckling to myself as I considered the consequences it dawned on me(…)

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