Have you developed a marketing strategy for your roofing business? Many roofing contractors look at marketing as an event instead of looking at it as an important part of their overall business strategy. What I mean is that many will let business fall off, then spend a bunch of money on marketing until business picks [...]
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As the busy roofing season begins to come to a close now is the best time of the year to begin planning your strategy for next year. Most successful business owners begin this process by setting goals for the next year. Have you used goal setting in your roofing business? How can you ensure that [...]
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Should roofing contractors include a blog in their marketing program? The short answer is absolutely! Why? Here are 4 reasons why every roofer should have a blog. 1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know [...]
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I heard an ad on the radio the other day that nearly made me choke on my coffee and wreck my car. After I regained control I had to think of how few ads catch my attention like this one did. Then it made me wonder if roofing contractors would ever be willing to use [...]
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When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects. Shouldn’t the same be true of those who sell marketing to your roofing company? All too often we just take the salesperson’s word that their marketing program will be the best money [...]
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First, I would like to thank Jessica for requesting this topic! Real estate agents can be a great source of repeat referral business for the roofing contractor. How can you tap into this market without wasting time and money? Before getting into specifics of how to market to agents I would like to give you [...]
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