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Marketing You

Are Low Prices Helping or Hurting Your Roofing Biz?

I came across this article and felt that I needed to share it with you. Whenever I go out and meet with Roofing Contractors I hear the same thing over and over again, ‘I just got beat by another Roofing Company by a few thousand dollars, and my bid was low!’ Has this been happening [...]

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How-To Get The Right Twitter Followers

If you are a Roofing Contractor on Twitter you may have found it difficult to find the right people to follow. How can you grow a Twitter following that has potential customers and not just marketing companies and manufacturers? Watch this video to find out.     There are 3 other even more powerful tips [...]

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Niche Marketing for Roofing Contractors

Do you have a neighborhood that you would like to dominate? Maybe it is that 25 year old upscale housing tract that is 75% shake roofs and you want to be the one who gets to re-roof them. How can you use niche marketing to help you dominate your target market or neighborhood? If this [...]

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Get Marketing Help From Your Roofing Manufacturer

When you look at all of your options for marketing it can be overwhelming and expensive. However, one very overlooked source of marketing assistance is your roofing manufacturer. You should be asking your local manufacturer’s sales reps for marketing assistance. This assistance should be available to you even if you are not a certified or [...]

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5 Ways to Beat Your Competition Without Spending a Dime

What are some of the biggest complaints people have about roofing contractors that you can easily avoid, and at the same time leave your competition in the dust? These may seem simple and obvious but you would be amazed at how many roofing contractors do these exact things! Avoiding these should be part of your [...]

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Finally, Some Good News For Roofing Contractors

It may have been a long time since you heard some good news regarding the outlook for the Roofing Industry.  That is why we were so excited to share this article from Adology with you.  It seems that there is some silver lining to the depressed real estate market for Roofing Contractors and other construction [...]

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Is E-mail Marketing Still Effective?

With so much attention being given to Social Media as the preferred marketing method for small businesses, and an increasing number of roofing contractors, you may be wondering if E-mail is dead. E-mail marketing can take a number of different forms from a Monthly Newsletter, to a well crafted Auto-responder series, to just a quick [...]

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