Should roofing contractors include a blog in their marketing program? The short answer is absolutely! Why? Here are 4 reasons why every roofer should have a blog. 1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know(…)
Marketing Your Roofing Company
I heard an ad on the radio the other day that nearly made me choke on my coffee and wreck my car. After I regained control I had to think of how few ads catch my attention like this one did. Then it made me wonder if roofing contractors would ever be willing to use(…)
Do you have a neighborhood that you would like to dominate? Maybe it is that 25 year old upscale housing tract that is 75% shake roofs and you want to be the one who gets to re-roof them. How can you use niche marketing to help you dominate your target market or neighborhood? If this(…)
When you look at all of your options for marketing it can be overwhelming and expensive. However, one very overlooked source of marketing assistance is your roofing manufacturer. You should be asking your local manufacturer’s sales reps for marketing assistance. This assistance should be available to you even if you are not a certified or(…)
What are some of the biggest complaints people have about roofing contractors that you can easily avoid, and at the same time leave your competition in the dust? These may seem simple and obvious but you would be amazed at how many roofing contractors do these exact things! Avoiding these should be part of your(…)
With so much attention being given to Social Media as the preferred marketing method for small businesses, and an increasing number of roofing contractors, you may be wondering if E-mail is dead. E-mail marketing can take a number of different forms from a Monthly Newsletter, to a well crafted Auto-responder series, to just a quick(…)
If you are a Roofing Contractor on Twitter you may have found it difficult to find the right people to follow. How can you grow a Twitter following that has potential customers and not just marketing companies and manufacturers? Watch this video to find out. We hope you found this tip useful!