You have probably heard a lot about Twitter recently. It has been mentioned in connection with major world events and even on Oprah. But how can it help you grow your roofing business? If you were to do a quick search for “Roofing” on Twitter you would see that there are already hundreds of Roofing Contractors trying their hand at this new form of marketing. Are you one of them? If not, you should be. Why? What is Twitter and how can you get started?
Let’s start with what Twitter is. Twitter is a combination of a blog and a phone text message. It is sometimes referred to as “microblogging”. When you send someone a text message on your phone you have probably noted that you are limited to how long the message can be. The same is true of Twitter. You can type a mini blog post that is limited to 140 characters.
What is the benefit of this form of marketing? Twitter is easy to use, free, very popular, free, and it doesn’t take a lot of time. Does it get any better than that? Once your account is set up you can use Twitter to let your “followers” know about new jobs, new products, promotions, discounts, important news about your business, direct them to your website, encourage them to sign up for your newsletter and more.
So now that you are ready to get started. Here are Five things to keep in mind.
1 – Make your “Tweets” meaningful. I have seen a lot of roofing contractors put out messages that are annoying and excessive. You will soon see that if you start following someone and you start getting a ton of useless messages every day you will quickly “unfollow” them. You don’t want your “followers” to quickly tire of your messages and stop following you. If you are constantly selling without providing some valuable or interesting content your followers will soon loose interest.
2 – Don’t send too many “Tweets” each day. I currently follow one person who just today sent over 50 messages. If this keeps up I will have to unfollow them so that I can keep up with other messages. This is just my opinion, but if you are sending more than 5 messages a day, you may be sending too many.
3 – Spend some time on your Bio. Here you get 160 characters to describe yourself or your business. Take some time to really think about making this a meaningful statement that encourages people to follow your Tweets or to click on your web site link and check you out.
4 – Pick a good Avatar. Your Avatar is not a large blue version of yourself, it is the small 48 x48 pixel square image that goes next to all your Tweets. Spend some time making sure that the image looks good once it is shrunk down to that small size. You also want to make sure that whatever picture you choose gives a professional impression of you and your business.
5 – Look into using some of the Twitter Tools out there. These can really make your efforts on Twitter more effective and efficient. Here are a few to check out. www.tweetdeck.com www.hootsuite.com www.twhirl.com www.tweetie.com
Make sure you follow Roofer’s Marketing on Twitter by clicking the button at the top of this page and then send a Tweet to say “Hi”. Please let us know how you have used Twitter and what has worked, or not worked, for you.