When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects. Shouldn’t the same be true of those who sell marketing to your roofing company?
All too often we just take the salesperson’s word that their marketing program will be the best money we’ve ever spent. Then months and thousands later when we are getting no results there is no way to hold them accountable.
What can a roofing contractor do? Here are 5 Questions to ask your marketing salesperson (especially yellow page ads) before you spend the money.
1 - How much growth can my company expect to see as a result of this marketing campaign? Get this number either in a percentage of increase or number of jobs.
2 - What system do you have to show me how much business your program is bringing me?
3 - How long will it take to reach these increase goals?
4 - What will you do if this program does not achieve these goals?
5 – What do you mean there is no way for you to answer these questions?
If a company wants you to spend your hard earned money on a sure fire program, but will not back it up with a way to measure results and provide some guarantee that their program will work, you may want to think twice before buying.