Time, we all have so little. If you are a busy Roofing Contractor who wants to expand your Marketing but you don’t have the time or expertise what can you do? Here are a few suggestions to help you get high quality marketing without breaking the bank.
1 – Contact your local Community College or High School and see if there are any students who would like to take on your marketing tasks for free or a minimal charge. Some of these students can be very sharp and in a couple of years, very expensive.
2 – Check out Craigslist.com and see if you can find someone who is looking for freelance work who will take on your projects.
3 - Check out freelance websites like e-lance.com. These sites allow you to place an ad for what you need and individuals will submit bids and examples and you can choose the one you want to work with.
WARNING – This does not mean that you do not have to do any work! Here are some things you will need to do:
1 - Clearly spell out what you want done and the time frame you need it.
2 – Get the costs up front. The last thing you want is for something to cost you more than if you went to a traditional design company.
3 – Make sure that the marketing meets your standards. If they don’t know the roofing business then you will need to fill in the blanks so that your ads don’t look like all of the other roofing marketing out there that does not really say anything about the company or why the consumer should choose them.
4 - Don’t assume that just because you pay a lot it will be great marketing. Make sure that the message it conveys is one that will hit home with your target market. You need to pay as much or more attention to what the marketing says about your roofing company as you do to how it looks.
Don’t let a lack of time or experience hold you back from marketing your Roofing Company. There are a large number of reasonably priced resources out there if you just look!
Please share with us what tools you have used for marketing your Roofing Company.