I’m not talking about knowing that you are a roofing contractor, or even what type of roofing you specialize in. I’m talking about knowing what makes you different and better than your competition. More importantly why should a customer use you instead of the competition?
For example: If you are a small roofing company do you market the fact that your customer can contact you, the owner, easily and that you will be on site each day of the job?
On the other hand, if you are a salesperson for a large roofing contractor do you highlight the training and expertise of your installation crew?
In this market it is essential that you know what makes you different and better than other roofing contractors marketing in your area. This will help you close more sales and help the customer to stop thinking of roofing as just a commodity.