Are you marketing in a storm area? If so, you are not alone. In reading blog posts I have noticed that roofers and roofing contractors are converging on neighborhoods in droves and many homeowners are not exactly welcoming them with open arms.
If you are a local roofing contractor how can you stand out from your new found competition? First off this experience proves that marketing for a roofing contractor should not start after the storm hits. If you have been consistently building “top of mind” awareness in your market, you will be the first called, no matter who comes knocking. However, when you start marketing and knocking at the same time as all the others it is really difficult for you to stand apart as different.
That said, what can you do? Here are 4 ideas.
1) Contact all of your past customers and ask them if you can be of any assistance to them, their friends or family. Just ask if they are o.k. and if they need anything. Offer to give them or anyone they refer a “Storm Relief Discount”. Highlight that you understand how difficult it can be to deal with the aftermath of a storm and that you are there to help.
2) Form a Local Contractors referral group. Get together with contractors from other trades and agree to share leads and refer services to their customers.
3) Contact your local Chamber of Commerce and offer to do a seminar on “How to protect yourself when hiring a Roofing Contractor” They will get calls asking them who they recommend. Try to be their go-to reference for storm related roofing questions. Note – you will probably need to join the Chamber to take advantage of this one. However, you can do this with other organizations including your local paper and T.V. station.
4) Offer a discount for Teachers, Firefighters, Police, etc. Drop off flyers at these locations advertising this discount. Highlight that you are local and are willing to invest in helping those who protect and develop your local community. When you are going door-to-door, don’t ask if they need a roofing bid, ask if anyone in the home is a Teacher, Firefighter or Policeman to see if they qualify for your “Storm Relief” discount. If they don’t, they will probably ask what you can do for them and that will open up the opportunity for further conversation.
Standing out from the crowd can be difficult at times like this, but with some clever planning you can really take advantage of the fact that you are a local. These tips can help you be the calm after the storm for your customers. Please let us know your thoughts and ideas of how you can stand out from the storm crowd.